English for Executives

The Level 4 English for Executives course is aimed towards executives and business managers, with a more detailed focus on commerce.

Students will learn appropriate English for communication, management, negotations, presentations, leadership, team building and cross cultural awareness.

Required Level of English

This is a Level 4 course aimed at students with at least an intermediate level of English.

Course Duration

This course contains 30 learning hours.

Assessment Method

The course contains 10 units and at the end of each unit there are tasks to complete and submit to your tutor.  The tasks for each unit are graded and once all 10 units have been completed the average grade is calculated and this is the final grade that will appear on your certificate.

Accredited by ALAP

This course is accredited to Level 4 by UK based specialist awarding organisation ALAP, Awarding Language Acquisition for Professionals.

Course Contents

  • Unit 1 – Building Rapport and Networking
    1. Cold-calling and introductions
    2. Welcoming visitors
    3. Initiating a conversation
  • Unit 2 – Management
    1. Management theory
    2. Management in practice
    3. Ethics in management
  • Unit 3 – Negotiations
    1. Persuading a client
    2. Politely declining an offer
    3. Leaving the door open
  • Unit 4 – Selling techniques
    1. Overt sales
    2. Covert sales
    3. Closing the sale
  • Unit 5 – Presentations
    1. Appropriate introduction
    2. Presenting ideas and holding attention
    3. Closing a presentation
  • Unit 6 – Team building
    1. Managing a team
    2. Building rapport with the team
  • Unit 7 – Essential business vocabulary
    1. Charting finance
    2. Explaining growth and progress
    3. Describing problems and change
  • Unit 8 – Teleconferencing
    1. Establishing and fulfilling a goal for a meeting
    2. Cross-cultural considerations
    3. Teleconference etiquette
  • Unit 9 – Resolving conflict
    1. Intra-office conflict
    2. Inter-office conflict
    3. Cross-cultural considerations
  • Unit 10 – Cross cultural awareness
    1. Cultural differences
    2. Uncertain situations